This type of ambiguity makes the phenomenon complicated to share with you, also among close social organizations. The word participates as to what is called the “personal-contextual dialectic.” ((J. N. Martin and T. K. Nakayama, Intercultural correspondence in Contexts, sixth model, (New York: McGraw-Hill, 2012): 77.)) While people will establish the term in another way, scholars claim that the regular use of the label verifies a particular personal criterion.
Danielle Currier, including, clarifies that women and men smartly rely on the vagueness associated with term to uphold old-fashioned heteronormative sex roles, with women deploying the definition of to avoid getting stigmatized as intimately promiscuous. Both men and women made use of the phrase slut to refer to women who engaged in “too-much” sex. ((D. Currier, “important Ambiguity: Protecting highlighted womanliness and Hegemonic manliness during the Hookup traditions,” Gender & Society 27, # 5 (2013): 718.)) Though these female are aware of the cultural presumption that there surely is an “appropriate femininity,” nobody knew exactly how many hookups they grabbed to cross that line. ((Ibid.)) The quantity “excessively” normally general. specifically since people must browse the poles of promiscuity and prudishness: “To navigate this catch-22, female involved with two patterns of strategic ambiguity: not talking or being obscure concerning details of her hookups.” ((Ibid.)) Considering that the precise meaning of a hookup is indeed variable, women in Currier’s study generally utilized the term, “Oh, we simply connected” to downplay their own sexual intercourse. Females, subsequently, commonly “help save face” as a way to preserve their own sexual social standing among friends, supporting the cultural double standard that women should be offered to males, although not intimately self-defined. Since the well-known hip-hop singer, Usher, throws this: “we wish a girl on the street, but a freak within the bed.” This two fold standard creates an additional anxieties for females becoming both sexually-liberated and “close ladies.” Actually, a one-time hookup buddy is probable gonna establish a lady to their moms and dads, but she must plan a healthy picture.
Because exact meaning of a hookup is really so variable, feamales in Currier’s study generally used the expression, “Oh, we simply connected” to downplay their sexual intercourse. Females, next, have a tendency to “conserve face” in order to keep her intimate social standing among colleagues, supporting the social double standard that women should-be available to people, although not intimately self-defined.
For males, Currier discovered that the phrase hookup is strategically 
familiar with focus on heterosexual sexual activity and establish manliness with other men. Within her interviews, Currier found that the majority of guys “recognized the social expectation that college the male is, or should-be, intimately energetic.” ((Ibid., 719.)) To adhere to this cultural standard, many men use the ambiguity with the phrase expressing on their friends they got intercourse when possibly they only kissed girls. Currier states that no people into the learn had been worried if lady (improperly) assumed these were gay, nor performed men feel the need to inspire female by connecting with several lovers. ((Ibid., 721.)) None the less, connecting with numerous lady was a method for a guy which will make a reputation for themselves among their male peers. Though numerous male interviewees indicated they did not like social stress in the hookup, they reported pressuring women as a way to maintain the “appropriate conduct” of men.
Currier’s learn implies that the intimate two fold expectations try grounded on the usage the phrase. Women are nonetheless likely to uphold a feeling of love, and de-emphasize her intimate hobbies, while people are meant to end up being “conquerors” and show their unique sexual needs. Regardless of the purportedly intimately progressive nature of connecting, the use of label seems to manage conventional heterosexist sex parts. Men and women include confined to old-fashioned gender functions under its program.